Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a comprehensive examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. Additionally, a substantial 76% of respondents place bets at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. When it comes to the types of events being wagered on, 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
According to the report, 84% of bettors plan to bet on Euro 2024, regardless of whether their national team is participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering. The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions also play significant roles, each impacting 47% of bettors.
Marketing Challenges
The report identifies a critical challenge for sportsbooks: many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a cautionary note for operators to tailor their communication strategies thoughtfully.
Industry Implications
The insights gained from this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," the report states. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
In summary, the Optimove Insights report offers valuable knowledge into bettors' behaviors and preferences, particularly in the context of Euro 2024. For sportsbooks, this information is critical for crafting strategies that not only attract new bettors but also retain existing ones by offering personalized, relevant, and timely content.