The Los Angeles Kings have unveiled a new logo that draws inspiration from the iconic 1990s Gretzky era, aiming to artfully bridge the past and the present. Wayne Gretzky's time with the Kings left a significant mark on the team’s branding, and the new logo is a testament to that legacy.
Reviving the "Chevron" Design
The updated emblem revives the "Chevron" design that was a hallmark of the Gretzky era. This nostalgic touch serves not only to connect fans to historic moments but also looks forward to the team’s future ambitions. "Los Angeles" is prominently featured at the top of the new logo, alongside an updated version of the original 1967 crown, encapsulating the franchise's rich history and evolution.
A Mix of Old and New
The redesigned logo is a reimagining of elements from the early 90s jerseys, replacing the former one that was unveiled in 2008. The organization has worked on the redesign for two years, focusing on honoring the past while resonating with today's audiences. Luc Robitaille, President of the Kings, highlighted the extensive effort and collaboration that went into the logo’s creation, noting that feedback was gathered from both past and current players.
Process and Pride
"This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," said Robitaille. "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Kelly Cheeseman, COO of the Kings, echoed Robitaille's sentiments, remarking on the pride felt throughout the organization. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," said Cheeseman.
Launch and Fan Response
The new logo will be available for purchase starting Friday, June 21, at the Crypto.com Arena's Team LA Store. The fusion of classic and modern elements aims to resonate deeply with fans, offering a tangible connection to the franchise's storied past while looking ahead to future possibilities.
Conclusion
As the Kings move forward with this new logo, it is a celebration of their history and a nod towards the future. The logo is designed not just as an emblem of the team but as a symbol of the evolving spirit of LA Kings hockey. With the collaborative effort put into its creation and the deep-rooted history it represents, the new logo is poised to become a beloved symbol for years to come.
This rebranding effort by the Los Angeles Kings exemplifies how sports franchises can pay homage to their legacy while setting a robust foundation for future success. As the new design hits the shelves and fans begin to don the updated gear, the Kings are ready to embark on the next chapter of their storied journey, uniting past glory with future aspirations.