The Strategic Dance of Franchise Tags in the NFL
The NFL offseason is much more than a lull in the high-octane action typically associated with American football. It is a critical period for strategic maneuvers that can set the trajectory of franchises for years to come. Among the most pivotal mechanisms available to teams during this time is the franchise tag, a tool designed to retain top-tier talent within a team's roster.
Between February 18 and March 4, 2025, NFL teams will have a mere 15-day window to make significant decisions regarding franchise tags. These tags come in two distinct varieties: exclusive and non-exclusive. The non-exclusive tag, often the more common selection, offers a calculated salary based on either 120% of the player's previous earnings or the average of the top five salaries at their position—whichever is greater. This option allows tagged players to negotiate offers with other teams, with their current team retaining the right to match any proposed agreements. In contrast, the exclusive tag restricts the player from speaking with other teams and guarantees a higher salary based on specific calculations.
Another option, albeit less frequently utilized, is the transition tag, which is determined using the average of the top ten salaries at the player's position while also including a 120% provision. However, it is noteworthy that transition tags do not offer any compensation if a team opts not to match competing offers.
An intriguing scenario has unfolded with Sam Darnold and the Minnesota Vikings. Darnold, currently playing on a $10 million one-year "bridge" deal, presents a unique financial puzzle for the Vikings. Should Darnold choose to leave, the team could potentially free up $65 million in cap space. However, by not applying a franchise tag on Darnold, the Vikings risk not receiving a 2026 compensatory draft pick—a situation emphasized by sources who state, "There's a possibility that the Vikings wouldn't get a 2026 compensatory draft pick by letting Darnold walk in free agency."
Interestingly, the franchise tag could still serve as a strategic tool for the Vikings, with insiders suggesting, "Since Darnold would clearly be the top quarterback available on the open market, using a franchise tag to trade him isn't out of the question." Such a move would not only secure compensation but also allow the Vikings to navigate through the financial labyrinth of the NFL salary cap, projected to be between $265 million and $275 million in 2025.
Franchise tags have indeed played a significant role over the past three seasons, having been applied 22 times, which equates to an average of seven applications annually. It was observed that the franchise tag "operated more like it was originally intended this year," emphasizing its strategic leverage in contract negotiations. Despite the utility of these tags, between 2021 and 2023, fewer than half of the players who received them managed to secure longer-term deals.
One such case to watch is that of Chris Godwin, who faces a daunting financial scenario if tagged again due to calculation methods that push his potential pay into unaffordable territory for his team. Similarly, the Cincinnati Bengals have already placed a $21.816 million franchise tag on wide receiver Tee Higgins, indicating their intention to keep him within their ranks amid burgeoning expectations.
Elsewhere in the league, renowned quarterback Russell Wilson has found a new home with the Pittsburgh Steelers after an impactful tenure with the Denver Broncos. His move exemplifies the fluid nature of player careers in the NFL and underscores the strategic pivots teams must execute.
In sum, the offseason period maintains its status as a pivotal chapter in the NFL calendar. Teams are consistently engaged in high-stakes negotiations and evaluations to align their rosters with competitive aspirations. Franchise tags, whether exclusive, non-exclusive, or transition, remain robust tools within this chess game, shaping team destinies and often deciding the fate of careers in professional football.