In an unprecedented move, the National Football League (NFL) will make its debut in São Paulo, Brazil, for a groundbreaking game this season. This historic event will be held at the Corinthians Arena, marking the first-ever NFL game in Brazil, where the Philadelphia Eagles will face off against the Green Bay Packers.
The NFL's ambitious venture into new international territory represents its commitment to expanding the reach of American football. This highly anticipated matchup not only signifies the NFL's inaugural game in Brazil but also breaks a long-standing tradition by being the first Friday game since 1970. The league's decision to hold this landmark event on a Friday underscores its willingness to innovate and capture new audiences around the globe.
Star-Studded Halftime Show
Adding to the allure of this event, the halftime show will feature Brazilian music sensation Anitta. Known for her captivating performances and ability to connect with fans worldwide, Anitta is set to make this halftime show one to remember. "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person. It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment," Anitta shared.
Her performance will be broadcast on the NFL's world feed and local Brazilian game broadcasts, ensuring that fans around the globe can partake in the excitement. The event will be further enlivened by pregame performances from popular Brazilian artists Luísa Sonza and CAROLA, showcasing the rich and diverse music scene of São Paulo.
NFL x Anitta Fashion Line
In a unique collaboration, the NFL is partnering with Anitta on a fashion line that encapsulates her distinctive style. The NFL x Anitta line is set to launch on September 1 and will be available at the NFL Shop. This collaboration highlights the intersection of sports, culture, and fashion, offering fans a tangible piece of this historic event.
A Celebration of Diplomatic Relations
The game will also serve as a celebration of the 200 years of diplomatic relations between the United States and Brazilian militaries. This aspect of the event adds a layer of significance, as it underscores the deep ties and mutual respect between the two nations. The cultural exchange embodied in this partnership will be on full display, blending athleticism, culture, and international camaraderie.
The NFL's Vision
Tim Tubito, the NFL’s Director of Event and Game Presentation, expressed the league’s enthusiasm for integrating local culture into the event. "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance," Tubito said.
This historic NFL game in São Paulo represents a significant milestone for the league and its international ambitions. Combining the thrill of American football with the vibrant culture of Brazil promises an unforgettable experience for all in attendance and viewers worldwide. As the NFL continues to break new ground, this event stands as a testament to its commitment to growing the game globally, fostering cultural exchanges, and providing fans with unparalleled experiences.